Bhutan Trout Farming, a company established in 2020 by Bhal Kumar. The company, located in Bongo Gewog near Gedu Chhu in Chukkha Dzongkhag, Bhutan, specializes in trout farming. This initiative was motivated by Kumar’s joblessness during the pandemic and an inspiration to provide high-nutrition fish with health benefits, particularly for pregnant women and menstruating girls.

The primary challenge for Bhutan Trout Farming is the local community’s traditional beliefs and concerns about the potential negative impact of trout farming on local ecosystems and traditional fishing practices. Additionally, there is a lack of knowledge and awareness about the benefits of trout farming, making it difficult to obtain community clearance for the business.

The proposed solution to these challenges involves a multifaceted approach that includes community engagement programs, promotion of sustainable practices, investment in local employment and training, and partnering with local organizations. These initiatives aim to build trust and support within the community by considering cultural sensitivity, economic benefits, and sustainability.

Chapcha Thada Menchhu, a newly established business in 2022 by Mr. Chencho Gyeltshen. Located near the Chapcha highway, this venture provides hot stone bath services using medicinal water from Thada Goenpa. The business was founded to address the difficulties visitors faced in preparing for hot stone baths at the holy site, aiming to offer a convenient and therapeutic experience to both locals and tourists.

The primary challenge for Chapcha Thada Menchhu is promotion, particularly due to its remote location and lack of awareness among potential customers. This challenge stems from its physical location and makes reaching its target audience difficult.

To address this, the proposed solution includes a comprehensive marketing and promotional strategy. This strategy involves digital marketing through social media and influencer collaboration, referral and social link programs with nearby monastery visitors, special pilgrim packages, offering discounts, and deploying brochures and signboards for greater visibility. These measures aim to enhance awareness, attract more customers, and establish Chapcha Thada Menchhu as a trusted provider of hot stone bath services.

Dil Piggery Farm, a start-up business established in 2019 by Dil Kumar in Bhutan. The farm currently raises 180 pigs, including breeds like Large Black, Large White, Saddleback, and Duroc. Dil Piggery was initiated with government support and uses modern pig farming equipment and techniques to ensure healthy pigs and focuses on food safety and hygiene in production.

The main challenge identified for Dil Piggery is in marketing. Due to limited knowledge in this area, the business struggles with raising awareness about its products and services, identifying consumer demand, and facing competition. These issues hinder the business’s ability to diversify, grow, and create its own brand identity.

To address these challenges, several solutions are proposed:

1. Developing a strong brand identity for Dil Piggery to differentiate it from competitors and make it easily identifiable by consumers.
2. Improving product quality through healthy practices in pig raising and providing a nutritious diet, leveraging free animal health services available in Bhutan.
3. Expanding the business within Bhutan and into international markets, capitalizing on the high demand for pork.
4. Diversifying products and involving innovation to create value-added pork products.
5. Building relationships with key stakeholders for improved product visibility and expanding advertisement through various mediums.

These solutions aim to enhance the visibility and market reach of Dil Piggery, thereby addressing the challenges of marketing and competition and supporting the growth and sustainability of the business.

Jangchubshing Mushroom Farming Institute, founded in 2012 by Mr. Jangchuk Dorji in Bhutan, focuses on cultivating premium mushrooms and offering extensive training courses. The institute, known for its cutting-edge methods, plays a vital role in the local economy and nutrition. However, it faces challenges in marketing due to limited strategies, lack of digital marketing, and competition from government-funded free courses.

To overcome these challenges, the institute proposes several solutions: collaborating with the government and educational institutions to increase course awareness, enhancing digital marketing through social media and influencer partnerships, and utilizing success stories as marketing tools. These strategies aim to boost enrollment, raise awareness of the benefits of mushroom farming, and position the institute as a leader in the sector.

Mother Made Products, started in 2021 by Mrs. Tshering Om in Bhutan, specializes in producing and transforming Oyster mushrooms into various products like tea bags, pickles, chips, and more. The business, facing challenges in marketing, financing, and particularly in maintaining a bookkeeping system, has identified the Vyapar Accounting Software as a strategic solution. This software aims to enhance farm financial management by automating tasks, facilitating digital payments, and accurately organizing financial data, leading to benefits like improved decision-making, regulatory compliance, and overall financial health.

One Stop Information and Service Center, founded by Sunil Ghalley in 2021 in Gedu, Bhutan, offers a range of services including tax filing, business license renewal, and comprehensive government-to-citizen services. The business, operating as the sole provider in its region, faces a significant challenge due to a shortage of human resources, impacting its ability to offer reliable and diverse services.

To address this, the business plans to implement a strategic HR recruitment approach. This strategy involves hiring additional personnel with expertise in areas like legal, taxation, and documentation. This move aims to distribute the workload, enhance customer service quality, and ultimately foster business growth and customer trust in the long term.